1、梦的制造者登广告的人必须靠这样的事实活着：即他们是成批生产的幻觉和幻想的代理商。——米尔斯·亨利
the makers of dreams must live by the fact that they are agents of illusion and fantasy in mass production. - Mills Henry
2、对生活抱持全面性的好奇，仍是伟大创意人员成功的秘诀。
a comprehensive curiosity about life is still the secret of great creativity.
3、在这个没人知道明天是什么样子的世界里，唯一能教人免于沮丧发狂的东西，就是朴实原始的作品。
in the world where no one knows what tomorrow will be like, the only thing that can help people avoid depression is the simple original work.
4、做生意的唯一目的，就在服务人群；而广告的唯一目的，就在对人们解释这项服务。
the sole purpose of doing business is to serve the crowd, and the sole purpose of advertising is to explain this service to people.
5、在物色创意人选时，那些对生命近乎天真般好奇的人，总会让我产生高度兴趣。
when looking for creative people, those who are curious about life are always interested in me.
6、铜鼓一响，身价倍长。
the bronze drum, the price is twice as long.
7、我倾听每个人讲话并一一记录，特别是对业务人员。因为，他们一直最接近人群。
I listen to everyone's speech and record them, especially to business people. Because they have been the closest to the crowd.
8、在我认为，做广告最伟大的成就是使人信服；而没有任何东西比产品本身更能说服人。
in my opinion, the greatest achievement in advertising is convincing, and nothing is more convincing than the product itself.
9、一分广告十分利。
one point advertising is very good.
10、你一再错失大好良机，是不是因为走到了十字路口，而自己总是浑然不觉？
you have missed the good opportunity again and again, is it because you have come to the crossroads and you are always unconscious?
11、广告没有永恒的成功。
there is no permanent success in advertising.
12、招徕顾客靠的是广告。——拉封丹
to attract customers is advertising. - La Fontaine
13、这家公司从不曾刻板而无趣。这是我们珍贵的资产，也是每天兢兢业业的原动力。
the company has never been inflexible and uninteresting. This is our precious asset and the driving force for every day.
14、做广告招徕顾客是现代的生意经。——杰罗尔德·斯坦利·李
advertising to attract customers is a modern business. - Jerrold Stanley Lee
15、如果我们努力去寻找的话，总会有改进的空间，在某处等着我们。
if we work hard to find it, there will always be room for improvement, waiting for us somewhere.
16、有能力的创意人员，不会认为他的工作只是做一则或一套广告，他一定会下功夫去了解影响产品销售的其它因素。
A creative creative person will not think that his job is just one or a set of advertisements. He will work hard to understand the other factors that affect the sale of the product.
17、认为大众可以被愚弄、牵着鼻子走的人，就是低估社会大众；当然，他在广告圈也不会有什么大成就。
people who think that the public can be fooled and lead their noses is underestimating the public. Of course, he will not achieve much in advertising circles.
18、我们的行业，就是创意。创意在气味相投的气氛中，最能成长茁壮。
our industry, is creativity. Creativity grows best in an atmosphere of congenial atmosphere.
19、一个放诸四海皆准的事实-必须先做成朋友，对方才会听你的忠告。
a truth that is universally applicable must be a friend before the other side will listen to your advice.
20、在我们这个行业，当你开始关心数钞票，胜于做好广告及服务客户时，很快的，你就会发现没有多少钞票可数。
in our industry, when you begin to care about counting bills, better than doing good advertising and serving customers, it's very quick that you will find that there is not much money to count.
21、文字，是我们这行业的利器。文字在意念的表达中，注入热情和灵魂。
the text, is our industry's weapon. Words inject enthusiasm and soul into the expression of ideas.
22、我认为，在人类历史中，只有一个人是不可或缺的，他就是亚当。
I believe that in human history, only one person is indispensable. He is Adam.
23、我一直觉得广告是可能让人兴奋的，并且乐在其中，觉得深具价值、意义而可敬。同时广告也是必须深思熟虑，全力以赴的行业。
I always feel that advertisements can be exciting and enjoyable, and feel valuable, meaningful and respectable. At the same time, advertising is also an industry that must be considered and worked hard.
24、我们组织机构的运作，不应该将那些「异议分子」及不依常规的非我族类排拒在外。
the operation of our organization should not exclude those "dissenters" and those who are not conventional.
25、我们制作销售产品的广告，但也请记住，广告负有广泛的社会责任。
we produce advertising products, but also remember that advertising has a wide range of social responsibilities.
26、很明显的，公司不可能比员工成长得更好或更快。
obviously, companies can not grow better or faster than their employees.
27、我慢慢懂得，即使呆子也能写个烂广告；但是，要弄出点好东西，就真需要个天才。
I gradually understand that even a fool can write a bad advertisement, but to make something nice, it really needs a genius.
28、一声叫卖，十里客来。
one to sell, ten li.
29、简单点吧！让我们挑最明显的特点-最共通的事物-把它做得非比寻常地好。
simple point! Let's pick the most obvious feature - the most common thing - to do it very well.
30、如果你并不拥有十足的创造力，丰富的想像力，对万事万物也没有太多的好奇和疑问，那么，我劝你最好离广告这行远一点。
if you do not have full creativity, rich imagination, and there is not much curiosity and doubt about everything, then I advise you to be far away from the advertising line.
31、允诺夸大的允诺这就是广告的灵魂。——塞·约翰逊
the promise of exaggeration is the soul of advertising. - Jose Johnson
32、广告根据不同的逻辑金钱的逻辑进行操作。这是一种森严不打算严肃对待的逻辑，然而它是一种起作用的逻辑，即它出售商品。——米尔斯·亨利
advertising operates according to the logic of different logic. This is a strict logic which is not intended to be taken seriously. However, it is a functioning logic, that is, it sells goods. - Mills Henry
33、在企划的过程里，我喜欢在伟大创意未知国度边缘冒险的感觉；但只要懂得利用事实为器，我们就有机会攻城掠地。
in the process of planning, I like the feeling of adventure on the edge of a great creative country, but if we know how to use the facts, we have the opportunity to take the city.
34、我们业务量的成长来自现有客户的成长多于新客户的增加。
the growth of our business volume comes from the growth of existing customers than the increase of new customers.
35、如果你要写废话，也要写得像样，不要写得低俗。
if you want to write nonsense, you should also write well and not write vulgar.
36、消费大众并不真正知道自己要什么。直到那些创意以商品方式呈现在他们的面前。如果他们能事先告诉你自己要什么，今天就不会有轮子、杠杆，甚或汽车、飞机和电视的出现。
the consumer does not really know what he wants. Until those ideas are presented in front of them in the form of merchandise. If they can tell you what you want in advance, there will be no wheels, levers, or even cars, planes and televisions.
37、高雅的品味，崇高的道德标准，向社会大众负责及不施压力威胁的态度-这些事让你终有所获。
elegant taste, high moral standards, accountability to the public and no threat of stress - these things will eventually bring you.
38、坚持不让权宜之计取代原则，不让浮夸掩盖事实。
stick to the principle of expediency instead of principle and let no exaggeration hide the fact.
39、就我所见，最大的问题就是要如何避免自己行径妄自尊大。
as far as I can see, the biggest problem is how to avoid self arrogance.
40、我喜欢我们的公司看起来像一家光着脚丫的代理商，心中一直努力「穿别人的鞋子」，设身处地为他人着想--是一个辛勤工作的农场，而不是休闲观光的农舍。
I like our company looking like a bare foot agent, trying to "wear the shoes of others" and put yourself in the shoes of others - a hard - working farm, not a farmhouse for sightseeing.
41、当一个人从骨子里深深了解什么是对的，并时时身体力行，他便能免于落入妥协的陷阱-没有人能收买或腐化他。
when a man knows what is right from his bone and is always in his body, he will be free from falling into the trap of compromise - no one can buy or corrupt him.
42、广告一登，死物逢生。
an advertisement, a dead object.
43、「伸手摘星」可能听起来有些天真，但却是我一个热情信念；也许这个世界真该多一点这样的浪漫。
"reaching for the stars" may sound naive, but it is a warm faith of mine. Maybe the world should be more romantic.
44、与公司门面及财务状况相较，我们应该更关心公司的灵魂--那就是我们的价值观，热情与操守。
compared with the company's appearance and financial situation, we should be more concerned about the soul of our company, that is our values, enthusiasm and integrity.
45、让我们继续以此闻名：「这家代理商，花了大部分时间在改进它的理念，而不是在辩解它的正确性」。
let's continue to be famous for this: "this agent spent most of his time improving his ideas rather than justifying its correctness".
46、节流的最好方法，就是善于利用时间，它直接影响我们实际的费用与利润。
the best way to save money is to make good use of time, which directly affects our actual costs and profits.
47、像我们这样规模的公司，很明显地，作业必须精密地分工，但这并不意味我们必须「本位化」。
companies like ours obviously have to work in a precise division of labor, but that does not mean that we must be "standardized".
48、唯一有价值的创意会议是，参与的每个人都以相同的事实开始为讨论的基准，不论点子乍听之下有多狂野，也都有雅量相待，并表现出谦冲的尊重。
The only valuable creative meeting is that everyone participates in the same facts as the benchmarks of the discussion. No matter how wild it is at the point of view, there is a good deal of kindness and a modest respect.
49、我始终抱持着一个态度：没有「问题客户」，只有客户的重大问题。陷溺问题的挣扎，永远比寻求解决之道浪费时间且消耗精力。
I always hold an attitude: there are no "problem customers", only the major problems of customers. The struggle for drowning is always a waste of time and energy consuming than finding a solution.
50、丧失谦逊，会危害我们的判断力；自以为是，可以让我们前进时栽跟斗。
loss of modesty will jeopardize our judgement; self righteous can make us push forward when we move forward.
51、我发觉，写一则谈好广告的演讲稿，远比创造一个好广告来得容易。
I found that writing a good advertisement speech is far easier than creating a good advertisement.
52、我渐渐学到，为当时不受欢迎的想法或观念而战，永远是值回票价的，千万别屈服匆促而轻率的大众协议。
I gradually learned that fighting for unpopular ideas or ideas at that time is always a popular agreement that is worth the price and must not yield to haste and haste.
53、企划广告时，就该想到如何销售。
when planning advertising, it is time to think about how to sell.
54、没上过档的广告，做得再好，都永远无法创造销售。
no advertising on the file, do well, can never create sales.
55、一个真正优秀的创意人员，对实事求是比能言善道更有兴趣，对感动人心比甜言蜜语更觉满足。
a truly excellent creative person is more interested in seeking truth from facts than speaking in good terms, and is more satisfied with moving people than sweet words.
56、如果事实支持你，而你也相信自己，在一路为创意而战的途中，绝少会败下阵来。
if facts support you, and you believe in yourself, you will lose in the way of fighting for creativity all the way.
57、广告代理商的作品是与温暖的，全然人性的，它触及人们的需求、欲望、梦想和希望；这样的作品，绝对无法在工厂生产线上完成。
the work of the advertising agent is warm and completely human. It touches people's needs, desires, dreams and hopes; such works can never be finished on the factory production line.
58、广告虚夸，等于自杀。
advertising is exaggerated, equals suicide.
59、公司壮大的一半乐趣，我认为，是对「先贬后褒」毫不在意。
half the fun of the company's growth. I think it's a matter of no concern to "first depreciate and then praise".
60、一个具有销售力的创意，基本上从未改变过，必须有吸引力与相关性。但是，在广告噪音喧嚣的今天，如果你不能引人注目并获得信任，依然一事无成。
a creative idea with sales power has never changed. It must be attractive and relevant. But in today's noisy advertising environment, if you can't attract attention and trust, you will still achieve nothing.
61、公司变大，有时候的确有说不出的苦处；但是，相信我，比起缩编或停滞，这种痛苦实在微不足道。
companies are bigger and sometimes there are untold hardships; but believe me, this pain is negligible compared to downsizing or stagnation.
62、不想犯错？只要不再去想好的创意点子就行了。
Do you want to make a mistake? Just stop thinking about a good idea.
63、与人相处共事，我学到一件非常简单的事实：「没有人故意犯错」。这个体认让我们集中心力寻求补救之道，而不让犯错的人感觉生不如死。如果这个人是块料，他的内疚会是最令他难过的谴责。
working with people, I learned a very simple fact: "no one deliberately makes mistakes." This recognition allows us to concentrate our efforts on seeking remedies, instead of letting those who make mistakes feel less alive than dead. If the person is a piece of material, his guilt will be the most bitter condemnation.
64、创意给人生命和生趣。
creativity gives people life and interest.
65、伟大的创意或平面广告，总是出其不意地单纯，触动人心而不凿斧痕。
great creativity or print ads are always simple and touching, without chisel marks.
66、顾客夸你好，胜过登广告。
the customer boasts of you, better than the advertisement.
67、如果你在芝加哥做不出好广告，换到别的地方也无济于事。
if you can't make a good advertisement in Chicago, it will be useless to get anywhere else.
68、高声喊，不如摆得显。
shouting, it is better to display.
69、广告中原创的诀窍，不在制造新奇花俏的图像文字，而是组合那些熟悉的文字与图片，产生全新的趣味。
the knack of originality in advertising is not to create new and fancy pictures and words, but to combine familiar words and pictures to create new interests.
70、我相信广告最大的危险之一，不在误导群众，而是让他们觉得要命地无聊。
I believe that one of the greatest dangers of advertising is not to mislead the masses, but to make them feel bored.
71、伸手摘星，即使徒劳无功，亦不致一手污泥。
reaching out for a star, even in vain, will not lead to sludge.
72、我逐渐体会到，没有好客户，就不会有好广告；没有好广告，就也留不住好客户。还有，没有任何一个客户，会买他自己都没兴趣，或是看不懂的广告。
I gradually realize that without good customers, there will be no good advertising. Without good advertising, it will not keep good customers. Besides, no customer will buy ads that he is not interested in or can not read.
73、太多广告努力不要超越人们的智商，结果落得无人闻问。
too many advertising efforts do not exceed people's intelligence quotient.
74、有乐趣的环境能滋养创意，没有人工作只是为了好玩，但并不意味工作不能变得有趣。
a fun environment can nurture creativity. No one works just for fun, but it doesn't mean that work can't be fun.
75、整体的解决方法始于单一个体的个别努力。
the overall solution starts with individual efforts of a single individual.
76、占领市场必先占领消费者的心灵。
the occupying market must first occupy the mind of the consumer.
77、我们希望消费者说：「这真是个好产品」，而不是说：「这真是个好广告」。
we want consumers to say, "this is a good product," rather than saying, "this is really a good advertisement".
78、好酒不靠招牌，好货无需吹嘘。
good wine does not rely on signs, good goods do not need to boast.
79、我从未见过，在任何真正伟大广告诞生的过程中，没有一点疑惑、没有堆满的字纸篓、没有殚精竭虑，没有对自我的恼怒和诅咒。
I have never seen any real great ads born in the process of no doubt, no full basket, no effort, no annoyance and curse of myself.
80、好广告不只在传达讯息，它能以信心和希望，穿透大众心灵。
good advertising is not just a message, it can penetrate the public mind with confidence and hope.
81、谨防假冒，商标为记。
beware of counterfeit, trademark is recorded.
82、要单纯，要使人记忆深刻，要让人乐于注意、看得有趣。
to be simple, to make people memorable, to make people willing to pay attention and see interesting.
83、写广告的伟大艺术就在于能找到一种适当的方法引起看广告的人的注意。——艾迪生
the great art of advertising is to find an appropriate way to attract the attention of people who watch advertisements. - Addison
84、如果你无法将自己当成消费者，那么你根本就不该进入广告这一行。
if you can't regard yourself as a consumer, then you shouldn't enter the advertising business at all.
85、广告如此这般告诉人们：「如此产品，给你如此的好处，到此处你就能找到它」。
advertising tells people like this: "such products give you such a good advantage, so you can find it here."
86、门前不挂牌，谁知你卖汤。
before the door is not listed, who knows you sell soup.
87、王婆卖瓜，自卖自夸。()
the Royal mother sells melon, boast. ()
88、我相信，自我的满足就是每天感觉自己的薪水一分一毫都是自己流血流汗赚来的。
I believe that self satisfaction is that every day I feel that my salary is earned by bleeding and sweating.
89、橱窗妙，生意到。
the window is wonderful, business is.
90、伟大的创意造就伟大的广告公司，而伟大的广告公司依然以伟大的广告为目标。
great ideas make great advertising companies, and great advertising companies still aim at great advertising.
91、广告是人与人沟通的行业。我们应永远力行这个原则。
advertising is an industry that communicate between people. We should stick to this principle forever.
92、卖花说花香，卖菜说菜芳。
the flower says the flower fragrance, sells the dish to say the dish fragrant.
93、即使不考虑道德因素，不诚实的广告也被证实无利可图。
even without moral considerations, dishonest advertising has been proved unprofitable.
94、企业经营如果忽视广告，就好象在夜幕中向姑娘传递秋波，尽管你知道你做了什么，但对方不知道。——布里特
if the business operation ignores advertising, it's like giving waves to the girl in the night. Although you know what you have done, the other party doesn't know. - Britt
95、我想正是伸手摘星的精神，让我们很多人长时间地工作奋战。不论到哪，让作品充分表现这个精神，并且驱使我们放弃佳作，只求杰作。
I think it is the spirit of reaching out for the stars that makes many of us work long hours. No matter where we go, let the work fully display this spirit and drive us to give up the good work, only the masterpiece.
96、好酒不需贴广告。
good wine does not need advertising.
97、我们生活的真正目的，便是透过创意和点子，为客户塑造商誉并不断开创销售佳绩。
the real purpose of our life is to create goodwill for our customers through creativity and ideas, and constantly create sales success.
98、有趣却毫无销售力的广告，只是在原地踏步；但是有销售力却无趣的广告，却令人憎恶。
advertising, which is fun but not selling power, is just stepping on its feet; but advertising with sales force is boring.
99、所谓的「拜大主义」，就是冰封固有操守而火热追求利润。
the so-called "great worship" is the inherent integrity of the ice and hot pursuit of profits.
