the makers of dreams must live by the fact that they are agents of illusion and fantasy in mass production. - Mills Henry
a comprehensive curiosity about life is still the secret of great creativity.
in the world where no one knows what tomorrow will be like, the only thing that can help people avoid depression is the simple original work.
the sole purpose of doing business is to serve the crowd, and the sole purpose of advertising is to explain this service to people.
when looking for creative people, those who are curious about life are always interested in me.
the bronze drum, the price is twice as long.
I listen to everyone's speech and record them, especially to business people. Because they have been the closest to the crowd.
in my opinion, the greatest achievement in advertising is convincing, and nothing is more convincing than the product itself.
one point advertising is very good.
you have missed the good opportunity again and again, is it because you have come to the crossroads and you are always unconscious?
there is no permanent success in advertising.
to attract customers is advertising. - La Fontaine
the company has never been inflexible and uninteresting. This is our precious asset and the driving force for every day.
advertising to attract customers is a modern business. - Jerrold Stanley Lee
if we work hard to find it, there will always be room for improvement, waiting for us somewhere.
A creative creative person will not think that his job is just one or a set of advertisements. He will work hard to understand the other factors that affect the sale of the product.
people who think that the public can be fooled and lead their noses is underestimating the public. Of course, he will not achieve much in advertising circles.
our industry, is creativity. Creativity grows best in an atmosphere of congenial atmosphere.
a truth that is universally applicable must be a friend before the other side will listen to your advice.
in our industry, when you begin to care about counting bills, better than doing good advertising and serving customers, it's very quick that you will find that there is not much money to count.
the text, is our industry's weapon. Words inject enthusiasm and soul into the expression of ideas.
I believe that in human history, only one person is indispensable. He is Adam.
I always feel that advertisements can be exciting and enjoyable, and feel valuable, meaningful and respectable. At the same time, advertising is also an industry that must be considered and worked hard.
the operation of our organization should not exclude those "dissenters" and those who are not conventional.
we produce advertising products, but also remember that advertising has a wide range of social responsibilities.
obviously, companies can not grow better or faster than their employees.
I gradually understand that even a fool can write a bad advertisement, but to make something nice, it really needs a genius.
one to sell, ten li.
simple point! Let's pick the most obvious feature - the most common thing - to do it very well.
if you do not have full creativity, rich imagination, and there is not much curiosity and doubt about everything, then I advise you to be far away from the advertising line.
the promise of exaggeration is the soul of advertising. - Jose Johnson
advertising operates according to the logic of different logic. This is a strict logic which is not intended to be taken seriously. However, it is a functioning logic, that is, it sells goods. - Mills Henry
in the process of planning, I like the feeling of adventure on the edge of a great creative country, but if we know how to use the facts, we have the opportunity to take the city.
the growth of our business volume comes from the growth of existing customers than the increase of new customers.
if you want to write nonsense, you should also write well and not write vulgar.
the consumer does not really know what he wants. Until those ideas are presented in front of them in the form of merchandise. If they can tell you what you want in advance, there will be no wheels, levers, or even cars, planes and televisions.
elegant taste, high moral standards, accountability to the public and no threat of stress - these things will eventually bring you.
stick to the principle of expediency instead of principle and let no exaggeration hide the fact.
as far as I can see, the biggest problem is how to avoid self arrogance.
I like our company looking like a bare foot agent, trying to "wear the shoes of others" and put yourself in the shoes of others - a hard - working farm, not a farmhouse for sightseeing.
when a man knows what is right from his bone and is always in his body, he will be free from falling into the trap of compromise - no one can buy or corrupt him.
an advertisement, a dead object.
"reaching for the stars" may sound naive, but it is a warm faith of mine. Maybe the world should be more romantic.
compared with the company's appearance and financial situation, we should be more concerned about the soul of our company, that is our values, enthusiasm and integrity.
let's continue to be famous for this: "this agent spent most of his time improving his ideas rather than justifying its correctness".
the best way to save money is to make good use of time, which directly affects our actual costs and profits.
companies like ours obviously have to work in a precise division of labor, but that does not mean that we must be "standardized".
The only valuable creative meeting is that everyone participates in the same facts as the benchmarks of the discussion. No matter how wild it is at the point of view, there is a good deal of kindness and a modest respect.
I always hold an attitude: there are no "problem customers", only the major problems of customers. The struggle for drowning is always a waste of time and energy consuming than finding a solution.
loss of modesty will jeopardize our judgement; self righteous can make us push forward when we move forward.
I found that writing a good advertisement speech is far easier than creating a good advertisement.
I gradually learned that fighting for unpopular ideas or ideas at that time is always a popular agreement that is worth the price and must not yield to haste and haste.
when planning advertising, it is time to think about how to sell.
no advertising on the file, do well, can never create sales.
a truly excellent creative person is more interested in seeking truth from facts than speaking in good terms, and is more satisfied with moving people than sweet words.
if facts support you, and you believe in yourself, you will lose in the way of fighting for creativity all the way.
the work of the advertising agent is warm and completely human. It touches people's needs, desires, dreams and hopes; such works can never be finished on the factory production line.
advertising is exaggerated, equals suicide.
half the fun of the company's growth. I think it's a matter of no concern to "first depreciate and then praise".
a creative idea with sales power has never changed. It must be attractive and relevant. But in today's noisy advertising environment, if you can't attract attention and trust, you will still achieve nothing.
companies are bigger and sometimes there are untold hardships; but believe me, this pain is negligible compared to downsizing or stagnation.
Do you want to make a mistake? Just stop thinking about a good idea.
working with people, I learned a very simple fact: "no one deliberately makes mistakes." This recognition allows us to concentrate our efforts on seeking remedies, instead of letting those who make mistakes feel less alive than dead. If the person is a piece of material, his guilt will be the most bitter condemnation.
creativity gives people life and interest.
great creativity or print ads are always simple and touching, without chisel marks.
the customer boasts of you, better than the advertisement.
if you can't make a good advertisement in Chicago, it will be useless to get anywhere else.
shouting, it is better to display.
the knack of originality in advertising is not to create new and fancy pictures and words, but to combine familiar words and pictures to create new interests.
I believe that one of the greatest dangers of advertising is not to mislead the masses, but to make them feel bored.
reaching out for a star, even in vain, will not lead to sludge.
I gradually realize that without good customers, there will be no good advertising. Without good advertising, it will not keep good customers. Besides, no customer will buy ads that he is not interested in or can not read.
too many advertising efforts do not exceed people's intelligence quotient.
a fun environment can nurture creativity. No one works just for fun, but it doesn't mean that work can't be fun.
the overall solution starts with individual efforts of a single individual.
the occupying market must first occupy the mind of the consumer.
we want consumers to say, "this is a good product," rather than saying, "this is really a good advertisement".
good wine does not rely on signs, good goods do not need to boast.
I have never seen any real great ads born in the process of no doubt, no full basket, no effort, no annoyance and curse of myself.
good advertising is not just a message, it can penetrate the public mind with confidence and hope.
beware of counterfeit, trademark is recorded.
to be simple, to make people memorable, to make people willing to pay attention and see interesting.
the great art of advertising is to find an appropriate way to attract the attention of people who watch advertisements. - Addison
if you can't regard yourself as a consumer, then you shouldn't enter the advertising business at all.
advertising tells people like this: "such products give you such a good advantage, so you can find it here."
before the door is not listed, who knows you sell soup.
the Royal mother sells melon, boast. ()
I believe that self satisfaction is that every day I feel that my salary is earned by bleeding and sweating.
the window is wonderful, business is.
great ideas make great advertising companies, and great advertising companies still aim at great advertising.
advertising is an industry that communicate between people. We should stick to this principle forever.
the flower says the flower fragrance, sells the dish to say the dish fragrant.
even without moral considerations, dishonest advertising has been proved unprofitable.
if the business operation ignores advertising, it's like giving waves to the girl in the night. Although you know what you have done, the other party doesn't know. - Britt
I think it is the spirit of reaching out for the stars that makes many of us work long hours. No matter where we go, let the work fully display this spirit and drive us to give up the good work, only the masterpiece.
good wine does not need advertising.
the real purpose of our life is to create goodwill for our customers through creativity and ideas, and constantly create sales success.
advertising, which is fun but not selling power, is just stepping on its feet; but advertising with sales force is boring.
the so-called "great worship" is the inherent integrity of the ice and hot pursuit of profits.